TENT is a platform for contemporary art in Rotterdam that provides a stage for talented young artists. They asked us to design a distinctive identity that matches their image and visualises the contents of their exhibitions. We did this in an eye-catching way by tagging the art and the artists, to give them the attention they deserve.
We introduced a marking line that runs throughout the design. Each expression contains a playful and prominent line based on the exhibition. These lines serve as tags on the invitation, the building’s walls, windows and the entrance wall. Typography and tags highlight the cheeky Rotterdam character of TENT and show the platform’s intentions to support talented artists.