Museum Kranenburgh is situated in the Dutch artist village of Bergen, home to the famous Bergen School. The museum houses many important paintings from this movement, but it also organises exhibitions on exciting contemporary art. Our studio designed a new identity and publicity campaign that reflects this classical orientation with a modern twist.
We created a back-to-basics design, focused on clarity. Our posters for Kranenburgh are all about the works on show, while clearly stating the museum as the organiser of the exhibition. Next to the campaigns, we are frequently asked to create the exhibition designs as well. In order to accomodate the many different exhibitions, we created modular coloured blocks that can be applied to any situation.