The Rijksakademie van beeldende kunsten (governmental academy of fine arts) in Amsterdam selects and stimulates talent in the fine arts. It offers a platform for artists to further develop their work. ‘Rijksakademie Pioneers’, a private donation club, is a network of ambitious young professionals with a common interest in new developments and experiments in contemporary art. We designed a pocket booklet and VIP pass for this club. The booklet serves to persuade new investors to join the Pioneers. New Pioneers receive a special VIP pass. In our design for the pass and the booklet we play with the abbreviation of Very Important Person. Every year, the design has different colours and the image of a different artist.