RE-BRANDING OF A GLASS CASE
Optiek Demeester is a family business with generations of experience in glasses and hearing aids. The boutique was having a thorough renovation, therefor a fitting contemporary logo was needed.
The words eye and ear form the starting point of the new logo that results in a subtle play with the reading method. Pure and simple, yet unique.
The identity reflects Optiek Demeesters values: timeless, qualitative and a little bit quirky. It’s an flexible identity that can respond to trends: by using different imagery or paper, it can change ‘looks’ easily . With this new identity Optiek Demeester keeps the balance between luxury and authenticity, exclusivity and accessibility.