HEDY D'ANCONA PRIZE FOR EXCELLENCE IN HEALTHCARE ARCHITECTURE
How does one encourage great architecture in a field that is all about square meters? This was the challenge the Stimuleringsfonds Creatieve Industrie (Creative Industry Fund) and TNO faced in 2010. Their answer: a new architecture prize, named after Hedy d’Ancona, who as the Minister of Welfare, Health and Culture (1989-1994) was responsible for setting up a successful state architectural policy. The prize is specifically geared towards healthcare buildings, in which urban design, garden and landscape architecture, architecture and/or interior design support the care concept.
Both clients were looking for a timeless identity that would also be useful in the recruitment of potential winners. It was also essential that the prize speak to both the healthcare and architecture industries. In short: an identity suitable for a prestigious prize and a solid campaign that calls for the submission of architectural projects within healthcare.