Zomer campagne voor EYE 5


EYE 5 unites the better opticians in flanders, with common values of service, professional knowledge, expertise in lenses and superior advice, supplemented by a wide collection of brands.

Every year, EYE5 publishes two brochures in which the independent opticians show their collection of that season. The question was to develop a new door-to-door brochure that differs from other opticians in Flanders and gives space to the different ‘styles’ of every optician.

We developed a general brochure that can be tailored by the optician himself. The flexible system gives EYE5 the opportunity to grow along with the trends, and gives space to the individual preferences of every optician. The brochure appears in 30 personalized variants twice a year.

In the spring and autumn brochure of 2017 we worked on the theme `Graphic Shapes`. Tis resulted in a brightly colored and geometric lookbook. In photography this translated itself in graphic 3D objects with bright colours.

We worked together with talented photography duo: Lichtwaas