Poster Holland Dance Festival 2016

HOLLAND DANCE FESTIVAL 2016

Holland Dance Festival is the largest international dance festival in The Netherlands, presenting a strong programme. Its formula of ‘See, Do, Experience’ has made Holland Dance a familiar and highly regarded name in the dance world and among the public. Holland Dance provides a stage not only for big, internationally famed dance companies, but also for smaller groups and individual dance artists who have carved out their own unique place in the dance world. The range is unlimited; all styles are programmed, from urban to classical ballet, from tango to modern.

Studio de Ronners turned the distinctive Holland Dance logo into an integral part of the new visual campaign for the 2016 edition. Logo and images were intertwined and together they represented the dynamics and aesthetics of dancing. The dancers depicted on the poster ‘dance’ with the lines in the logo. The colours for the campaign were based on the colours of the existent identity of the festival.

We also created the program magazine, presented to princess Beatrix during the opening festival.

Artistic director Samuel Wuersten and Dutch politician Jette Klijnsma