Building the Future of Health

— European Design Award —
Finalist, information website (category), 2017

A interdisciplinary congress

The international conference ‘Building the Future of Health’ (BTFOH) was a interdisciplinary congress, focused on science, health care, architecture and policy. The people behind BTFOH also organized a special extracurricular programme for visitors and inhabitants of Groningen: BTFOH Open Air.

This multitude of subjects were transformed into a clear, singular identity by translating the title and subtitle of the congress Building the Future of Health: Game changing concepts for Healthy Ageing and the built environment, into its imagery. Moving modular building blocks are meant to represent the dynamics of the congress. They serve as a metaphor for the different issues that were raised and handled. The use of typography and the repetition of words stand for various ways of communication encountered during the congress.

Moving modular blocks

The building blocks were also at the base of the routing and signing during the congress at the University Medical Centre Groningen. The UMCG was fully functional during the congress. That is why the BTFOH identity needed to stand out from the centre’s regular signs. Because the congress took place in different rooms over a period of three days, we decided to create flexible and lightweight signs that could easily be moved.

Flexible signing

A dynamic content website

The website of the congress featured information on the programme and other functionalities. It was also meant to function flawlessly on smartphones and tablets, so that visitors could easily and quickly obtain information during the activities.

The website is completely responsive and perfectly operable on smartphones and tablets thanks to its block structure we designed. It was obviously created to also look good on a larger computer screen. Thanks to this, creating a separate (expensive) mobile app wasn’t necessary.


We transformed the entire programme into a flexible timetable that each visitor could use to create their own personal schedule. A block structure was used to combine the programme points the visitor had viewed. We built in a filtering system offering users the possibility to make selections based on days, types of events, lecturers, themes and subthemes.

Our aim was to create an attractive website with lots of visuals and clear information. Themes are indicated by images, and things like location, hours and language are instantly clear to the visitor. Subjects are briefly explained at first, after which the visitor is redirected to a page containing more information. The pages on lecturers work the same way, and they are linked to the other pages. Additionally, the site suggests sessions and lecturers that could also be of interest to the visitor.

A personal schedule