Matthijs & Arwen

WHO WE ARE

Studio de Ronners is an agency for graphic communication and concepting. In collaboration with our clients -and at our own initiative- we develop strong concepts which we translate into refreshing, transparent and appealing print and digital design. Creating brands, identities and campagnes is our forte. Our portfolio is broadly oriented and varied: from websites and exhibitions to brochures, publications, and company identities.

Studio de Ronners was founded by Arwen and Matthijs Ronner. Our roots lie in the northern region of Holland. This is where we started our first design studio in 2003, called De Jongens Ronner. A couple of years later, we moved to Rotterdam, where our current main office is located.

Our studio is based in the Fruithaven district. In addition we have a beautiful spot in the city of Groningen and Antwerp. From these locations we work for cultural institutions, (semi-) governments, commercial organizations, start-ups and charities. Either on commission or as partners.

HOW WE WORK

Compatibility is paramount for a pleasant, long-term collaboration, which is why we invest a great deal of time in getting to know our clients and partners and exploring their goals and ambitions. We also find it important to reach an agreement regarding budget and expectations beforehand. This provides mutual transparency.

We like to emphasize that we don’t work for our clients, but with them. Our extensive experience serves as a base and we consider each new assignment as a starting point for new opportunities and ideas. This raises the bar for both ourselves and our clients.

Studio de Ronners easily adapts to nearly all requests or assignments. We work with our core team and are able to fully explore the options of our professional network, including experienced branding strategists, conceptualists, copywriters, web developers, photographers, filmmakers, animators and graphic artists.

Mostly these are people we have worked with for years on a regular basis. In addition, we like to keep our outer circle up to date. We are open to working with new partners and new and/or young talents.

EXPERTISE

The design field has changed tremendously over the last couple of years. Graphic designers used to be mainly focused on print, whereas nowadays the scope of forms and possibilities is much greater. Within this wide scope we consider it our task to translate the client’s request into the most appropriate medium.

Studio de Ronners likes to think outside of the box. The sky is the limit. Together with our clients we enjoy exploring the limits of our possibilities, and if necessary pushing our boundaries and exceeding them. This means a printed publication may turn into a movie, or an annual report might become a social campaign.

CONCEPTS

We have a passion for developing innovative concepts. We help develop new initiatives and start-ups or pitch new concepts for potential clients. Designs often turn out better if they have a solid basis. Designs that are well thought out make sense conceptually. This holds true for a “simple” book or a “simple” website as well: sometimes you don’t have to reinvent the wheel. Good examples are BouwJong!, Maallust and Platform31.

BRAND & STRATEGY

A good brand does not necessarily have to be big or commercial. It may be modest: the corner bakery, or a cultural organisation. We help build brands, based on thorough (market) research and inspiring strategic sessions. Combined, these provide input for a brand manifesto, which gives us a clear story to follow and forms a solid foundation for the design. Great examples are Maallust and Noorderlink.

DESIGN

Studio de Ronners creates brands and identities that are highly distinctive in character. The designs are visually powerful, clear and original. Furthermore, they can be used widely and quickly. For us, a good design is equal to the correct translation of the assignment and the project or organisation’s (core) values. A consistent identity forms the foundation for a good brand or successful communication. Fitting examples are our designs for the Hedy d’Ancona Prize, TENT Rotterdam and Platform31.

COPYWRITING

What message does your organisation want to get across? What is the best tone of voice? How do I address my target audience? What makes a good name, and the perfect one-liner? Written text is as important as visual style. Indeed, ideally they complement each other. Studio de Ronners works with like-minded copywriters who aim to communicate clearly and explicitly, but who also above all strive for a good and convincing story. A good example is the case of Maallust.

MEDIA & CAMPAIGNS

Good communication is served by suitable media. This may be a social media campaign, traditional posters and leaflets, or a special event. The final form is mainly determined by the desired recipient(s) of the message. Depending on availability, several types of media may be used, which is the reason our designs are extremely versatile: from paper and digital to film, photographs and motion graphics. Watch the WarmteStad animation.

TOOLS

An identity can only be of real value if the right tools are available. User friendliness is important as well. That is why we come up with smart tools that the client can use easily and independently. This may involve user friendly templates, such as our designs for Platform31, or online resources such as newsletters via Mailchimp which the client can use to directly communicate with the target audience, using their own identity.